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Getting discovered on campus can be a struggle. Optimize your website, and you still fight for placement on the first page on Google against other property managers. Paying for referrals are effective, but also costly. So how do you differentiate yourself in the off campus student housing market? There are a few tricks that help you successfully market to students, but one of these tips in particular deserves a detailed explanation.
Luckily this tip is an underutilized marketing channel, but an effective way to grow your rental business with students on campus. All it takes is a stamp of approval from the local university. Each year (and sometimes more frequently), many universities create a list of off campus student housing units available for the upcoming year. Create a cost-effective marketing channel for your business by placing your listings on this handout for students. It?s a simple way to credibly get your off-campus units in front of even more students.
Placing Listings on Your Local University?s Website
The first step is to locate where you can submit off campus listings. For a school like Boston College, a Google search of ?Boston College Off Campus Housing?, along with a couple of clicks, produces a university webpage with a phone number to get you started.
Once you have contacted the university, they will provide you with instructions on how to market listings to students through their website. The process should be fairly simple.
Some schools do not create an official list of trusted off campus units for students. In this case, think about reaching out to the office of student housing to see if there are other opportunities to market your vacancies on campus.
Benefits of Building Credibility in Off Campus Student Housing
Getting your name on this list provides you with instant credibility. Students trust the screening process of their housing office. Take advantage of this opportunity to become a trusted off campus property manager.
And remember those referrals mentioned earlier? Well now they aren?t costly because instead of paying for referrals, your brand on campus and personal connections with decision makers grows your pipeline organically.
So go check out your local university?s support system for off-campus student housing. It is an easy win for your student rental business.
Source: http://www.zillow.com/blog/pro/2013-01-08/advertising-your-off-campus-student-housing/
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